Business & Tech

Prospect Of Sweet Frog Frozen Yogurt Enticing To Nearby Businesses

Businesses in the Christmas Tree Shops plaza are excited about the prospect of a frozen yogurt shop becoming their new neighbor.

The new business, Sweet Frog Premium Frozen Yogurt, has filed a site plan application with the Town of Orange to open between Yankee Candle and Julia's Bakery in the Indian River Road shopping center. The application will be considered by the Town Plan and Zoning Commission Tuesday night.

Ryan Griffith, the owner of A-1 Fitness, says the yogurt shop is a welcome addition. Sweet Frog will likely attract a demographic that isn't the bread and butter of many of the existing tenants, namely kids and their parents, he says.

"Anytime something new or exciting comes in people will notice nearby businesses," says Griffith, whose business is two doors down from where Sweet Frog would be.

A Milford native, Griffith currently lives in Orange and has been a business owner in town for more than six years.

Other nearby tenants were also excited about Sweet Frog, not only for more foot traffic, but another option for treats during breaks -- not that they didn't already love Julia's. "Hello, their stuff is fabulous," one woman said.


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